Reuben Rock's Blog | Google Ads Consultant in Seattle, WA

How's life? Hope you're enjoying the daily grind. Last time we talked, I was "building a better mousetrap" (redesigning my main money $$$ site). That project is finally wrapping up! You can check it out at https://gosearchparty.com/ There are some finishing touches left to add: I worked on a chatbot script last week, so I'll be adding the bot to my site today or tomorrow Also need to update the offer on my exit pop-up And update my Google Analytics goals to match the new conversion events Outside of those last steps... my site is ready for traffic! A little backstory: I've owned the company "SearchParty Marketing LLC" in some form since 2014. It started as an agency in Washington, D.C. I helped other agency service their Google Ads clients for a while. In 2014, I bought a carpet cleaning franchise and took a little detour in my career. I spent a couple years growing my carpet cleaning biz and meeting other cleaners. They started to ask me questions. ...

Good grief, it's nearly the end of January already! If you're anything like me, you are struggling to make real progress towards your goals. Sure, you've gotten "a lot done" this year. But it's mostly been client work. That doesn't truly move your business forward - it just keeps you happily spinning in place. I get it, things come up. Especially when you are freelancing. But for me... it's time to get down to business. It's time to build a better mousetrap . Of course, I'm not actually building mousetraps - and you probably aren't either. Here's what I mean: if you run a business that relies on finding new clients & signing them up for services... your website is a potentially powerful "mousetrap" for your business. Well the current mousetrap for my company SearchParty Marketing really sucks . My website gosearchparty.com was left to die in March 2021. I pulled the offers down, added a "waitlist" for any cleani...

While I can technically "work from anywhere" (digital nomad here!), I spend a lot of time in my home office. That's why my desk is so important to me. Over the years, I've tweaked my desk setup over and over again. I'm constantly in search of "the perfect desk" setup for a marketer who: Manages Google Ads & Facebook Ads all day Builds Wordpress website & landing pages Writes blog posts, video outlines, copy for landing pages, emails, & more Attends lots of Google Meets & Zoom calls Prefers pro quality audio (mic and speakers) at all times Makes YouTube videos (and watches too many YouTubers with absolutely gorgeous sets) I've tried big desks, little desks, short desks, tall desks... Same with lamps, keyboards, mice, and trackpads. Computers even! Desktops, laptops, and tablets. Speakers, webcams, monitors, oh my... Honestly, I need to stop shopping on Amazon. Jeff Bezos is rich enough . But 2022 is the year I finally get my shit toget...

Hi marketing nerds, Looking to "level up" your digital marketing freelance career this year? Consider getting a new certification! Here's a list of my favorite digital marketing trainings and certifications for freelancers who want to 1) win more clients and 2) charge higher prices: Improve your career (all courses by Google) Google Workspace Work From Anywhere Succeed in the Workplace Advance Your Career by Google Start (or grow) a business Advance Your Business by Google Google Analytics Google Analytics for Beginners  << everyone should do this Individual Qualification  << everyone should do this, too GA4 training courses << get ready for the next big thing Advanced Google Analytics Google Analytics for Power Users Google Tag Manager Fundamentals  certification Google My Business (now GBP) certification Google Ads certifications Search << everyone should do this, even if you don't run ads Display Shopping << if you want to run ads t...

For the last 3 years, I’ve challenged myself to read 1 book per month. This year I surpassed my goal by a handful of titles - reading a total of 15 books (avg 1.25 books per month). I know a lot of people who read for pleasure. My wife, for instance, reads constantly. But her book shelf looks very different from mine. My wife reads a variety of fiction (fantasy, young adult) and nonfiction (biographies, history). Usually thick, physical books stacked on her nightstand. On the other side of the bed, my Kindle app is stocked to the brim with business, marketing, and finance titles. During the holidays, I usually allow myself 1 fiction book. What can I say? I’m boring. Anyways… here are my 2021 reads: How To Write Copy That Sells by Ray Edwards Business Made Simple by Donald Miller Building a Story Brand by Donald Miller Hollywood by Charles Bukowski Traffic Secrets by Russell Brunson The Richest Man in Babylon by George S. Clason $100M Offers by Alex Hormozi Digital Minimalism by Cal New...

I've been using this little known tool called Collect Chat to get leads for myself and my clients for years. You might think it's just a normal chatbot, but "Charlie" (that's what I like to call him) is way different... This chatbot is basically a fancy lead form disguised as live chat! Now most savvy users will recognize that they are not chatting with a live person. But still, you would be surprised at how often people click this chatbot and engage with it. I can program Charlie to ask a specific set of questions. During his conversation, he'll capture a name, email address, phone number, or anything else you want from your leads. Then when the conversation is over, you get an email notification with all the lead information (or integrate with your CRM). This works for all kinds of businesses. Like seriously... it only kinda works for everybody! I love using it for my local clients' websites. Imagine how much a local carpet cleaner or maid will love you...