Showing posts from February, 2022

Lost In Client Work... 02/18/2022

Happy Friday. If you're like me, you start the week with a plan. Then somewhere around 9:37am on Monday morning, your 1st fire of the week ignites. It's a quick one - you put it out in no time. That's when the next fire starts. But Monday afternoon rolls into Tuesday, and next thing you know - your plan for the week is out the window. That's the reality of client work! Things come up. Your clients pay you to be "on call" in many cases. They pay you to prioritize their needs. Sometimes your clients need more help. For me, that time is winter. I work with a lot of service biz owners (carpet cleaners, maids, rug cleaners). In the winter, some of these businesses are pretty slow. You might think, "then they don't need marketing in winter! Take a vacation." You'd be wrong. While these service biz owners don't tend to increase their ad budgets during the winter months, they do tend to start "tweaking things." The smart ones are fixing

The Daily Grind - 02/14/2022

How's life? Hope you're enjoying the daily grind. Last time we talked, I was "building a better mousetrap" (redesigning my main money $$$ site). That project is finally wrapping up! You can check it out at There are some finishing touches left to add: I worked on a chatbot script last week, so I'll be adding the bot to my site today or tomorrow Also need to update the offer on my exit pop-up And update my Google Analytics goals to match the new conversion events Outside of those last steps... my site is ready for traffic! A little backstory: I've owned the company "SearchParty Marketing LLC" in some form since 2014. It started as an agency in Washington, D.C. I helped other agency service their Google Ads clients for a while. In 2014, I bought a carpet cleaning franchise and took a little detour in my career. I spent a couple years growing my carpet cleaning biz and meeting other cleaners. They started to ask me questions.