My Favorite Digital Marketing Training Courses & Certifications For Freelancers Who Want To Win More Clients And Charge Higher Prices In 2022

Hi marketing nerds, Looking to "level up" your digital marketing freelance career this year? Consider getting a new certification! Here's a list of my favorite digital marketing trainings and certifications for freelancers who want to 1) win more clients and 2) charge higher prices: Improve your career (all courses by Google) Google Workspace Work From Anywhere Succeed in the Workplace Advance Your Career by Google Start (or grow) a business Advance Your Business by Google Google Analytics Google Analytics for Beginners  << everyone should do this Individual Qualification  << everyone should do this, too GA4 training courses << get ready for the next big thing Advanced Google Analytics Google Analytics for Power Users Google Tag Manager Fundamentals  certification Google My Business (now GBP) certification Google Ads certifications Search << everyone should do this, even if you don't run ads Display Shopping << if you want to run ads t

Goal Setting For The New Year? Here's How I Do It...

Today I want to show you how I set & accomplish goals every year in a low pressure way that's easy to track... My 2022 Goals First, here are my goals for 2022 (see if you can find them in this busy screenshot! 😜): Side Note: Why I Love Apple Notes For Setting Goals You'll notice I keep my yearly goals in a note pinned to the top of my Apples Notes app. I love Notes because it syncs across all my devices (iPhones, iPad, Macbook Air, Mac Mini) so I can access my goals anytime, anywhere. I also like the "checklists" feature because it gives me a satisfying feeling to "check off" my goals from the list all year. You can use whatever you're comfortable with. More important than where you write your goals, you're probably wondering... How Many (And What Kind Of) Goals Should You Set? I recommend setting between 5-10 goals for the year. You may find that's too few or too many. You can adjust in year 2. I have 14 total goals for the year. That may b

Google Ads Offering $500 Ad Credits Starting In February 2022

Attention Business Owners, If you're thinking of a starting a new Google Ads campaign soon... your timing couldn't be better! Starting in February 2022, you can receive a $500 ad credit when you sign up for a new Google Ads account. Here is the official announcement I received from the Google Partners program yesterday: To qualify: You must sign up for a NEW Google Ads account via a qualified Google Partner You must spend $500 in order to receive the $500 ad credit (remember... you'll first spend $500. Then Google will give you a credit toward the next $500 in ad spend) Hurry, because this offer is only valid in February & March of 2022 Don't know a Google Partner? Now you do! Visit to book a discovery call today. Here's what happens on a discovery call: We'll spend time talking about your business, website, and goals I'll ask about your experience with paid advertising. If you've never run ads before,

What Did You Read In 2021? Here’s My List

For the last 3 years, I’ve challenged myself to read 1 book per month. This year I surpassed my goal by a handful of titles - reading a total of 15 books (avg 1.25 books per month). I know a lot of people who read for pleasure. My wife, for instance, reads constantly. But her book shelf looks very different from mine. My wife reads a variety of fiction (fantasy, young adult) and nonfiction (biographies, history). Usually thick, physical books stacked on her nightstand. On the other side of the bed, my Kindle app is stocked to the brim with business, marketing, and finance titles. During the holidays, I usually allow myself 1 fiction book. What can I say? I’m boring. Anyways… here are my 2021 reads: How To Write Copy That Sells by Ray Edwards Business Made Simple by Donald Miller Building a Story Brand by Donald Miller Hollywood by Charles Bukowski Traffic Secrets by Russell Brunson The Richest Man in Babylon by George S. Clason $100M Offers by Alex Hormozi Digital Minimalism by Cal New

My Chatbot Gets 50 Leads A Month For Free | Why I Love "Charlie" My Collect.Chat Bot

I've been using this little known tool called Collect Chat to get leads for myself and my clients for years. You might think it's just a normal chatbot, but "Charlie" (that's what I like to call him) is way different... This chatbot is basically a fancy lead form disguised as live chat! Now most savvy users will recognize that they are not chatting with a live person. But still, you would be surprised at how often people click this chatbot and engage with it. I can program Charlie to ask a specific set of questions. During his conversation, he'll capture a name, email address, phone number, or anything else you want from your leads. Then when the conversation is over, you get an email notification with all the lead information (or integrate with your CRM). This works for all kinds of businesses. Like seriously... it only kinda works for everybody! I love using it for my local clients' websites. Imagine how much a local carpet cleaner or maid will love you

How A Recording School Dropout Became A Successful Google Ads Consultant By "Copying" Infamous Marketing Guru

Dear friend, Believe it or not, I've been running ads on Google since 2006.  It all started when I dropped out of recording studio school & got a job working for this dude named Perry for $9/hr... Perry asked me to set up some microphones in his new recording studio (which was really just an empty space in the back of a strip mall) . Apparently he hadn't heard I was dropping out of recording school, because he hired me anyways. Anyways, he asked me to set up these microphones so he could record some information products. I had no idea what an "info product" was at the time, but what happened next surprised the hell out of me... Perry started recording these info products - which were really just mp3 files - and I started editing them. It turns out Perry was some sort of genius marketing guru recording all of his best secrets. Why? So he could sell them to his friends, fans, followers, and anybody else who was interested in making money on the internet. Long story