Showing posts from January, 2022

Building a Better Mousetrap (Redesigning My Website)

Good grief, it's nearly the end of January already! If you're anything like me, you are struggling to make real progress towards your goals. Sure, you've gotten "a lot done" this year. But it's mostly been client work. That doesn't truly move your business forward - it just keeps you happily spinning in place. I get it, things come up. Especially when you are freelancing. But for me... it's time to get down to business. It's time to build a better mousetrap . Of course, I'm not actually building mousetraps - and you probably aren't either. Here's what I mean: if you run a business that relies on finding new clients & signing them up for services... your website is a potentially powerful "mousetrap" for your business. Well the current mousetrap for my company SearchParty Marketing really sucks . My website was left to die in March 2021. I pulled the offers down, added a "waitlist" for any cleani

My 2-Desk Setup For YouTube, Google Meet, Zoom, etc (Plus A Note About Cable Management)

While I can technically "work from anywhere" (digital nomad here!), I spend a lot of time in my home office. That's why my desk is so important to me. Over the years, I've tweaked my desk setup over and over again. I'm constantly in search of "the perfect desk" setup for a marketer who: Manages Google Ads & Facebook Ads all day Builds Wordpress website & landing pages Writes blog posts, video outlines, copy for landing pages, emails, & more Attends lots of Google Meets & Zoom calls Prefers pro quality audio (mic and speakers) at all times Makes YouTube videos (and watches too many YouTubers with absolutely gorgeous sets) I've tried big desks, little desks, short desks, tall desks... Same with lamps, keyboards, mice, and trackpads. Computers even! Desktops, laptops, and tablets. Speakers, webcams, monitors, oh my... Honestly, I need to stop shopping on Amazon. Jeff Bezos is rich enough . But 2022 is the year I finally get my shit toget

My Favorite Digital Marketing Training Courses & Certifications For Freelancers Who Want To Win More Clients And Charge Higher Prices In 2022

Hi marketing nerds, Looking to "level up" your digital marketing freelance career this year? Consider getting a new certification! Here's a list of my favorite digital marketing trainings and certifications for freelancers who want to 1) win more clients and 2) charge higher prices: Improve your career (all courses by Google) Google Workspace Work From Anywhere Succeed in the Workplace Advance Your Career by Google Start (or grow) a business Advance Your Business by Google Google Analytics Google Analytics for Beginners  << everyone should do this Individual Qualification  << everyone should do this, too GA4 training courses << get ready for the next big thing Advanced Google Analytics Google Analytics for Power Users Google Tag Manager Fundamentals  certification Google My Business (now GBP) certification Google Ads certifications Search << everyone should do this, even if you don't run ads Display Shopping << if you want to run ads t

Goal Setting For The New Year? Here's How I Do It...

Today I want to show you how I set & accomplish goals every year in a low pressure way that's easy to track... My 2022 Goals First, here are my goals for 2022 (see if you can find them in this busy screenshot! 😜): Side Note: Why I Love Apple Notes For Setting Goals You'll notice I keep my yearly goals in a note pinned to the top of my Apples Notes app. I love Notes because it syncs across all my devices (iPhones, iPad, Macbook Air, Mac Mini) so I can access my goals anytime, anywhere. I also like the "checklists" feature because it gives me a satisfying feeling to "check off" my goals from the list all year. You can use whatever you're comfortable with. More important than where you write your goals, you're probably wondering... How Many (And What Kind Of) Goals Should You Set? I recommend setting between 5-10 goals for the year. You may find that's too few or too many. You can adjust in year 2. I have 14 total goals for the year. That may b

Google Ads Offering $500 Ad Credits Starting In February 2022

Attention Business Owners, If you're thinking of a starting a new Google Ads campaign soon... your timing couldn't be better! Starting in February 2022, you can receive a $500 ad credit when you sign up for a new Google Ads account. Here is the official announcement I received from the Google Partners program yesterday: To qualify: You must sign up for a NEW Google Ads account via a qualified Google Partner You must spend $500 in order to receive the $500 ad credit (remember... you'll first spend $500. Then Google will give you a credit toward the next $500 in ad spend) Hurry, because this offer is only valid in February & March of 2022 Don't know a Google Partner? Now you do! Visit to book a discovery call today. Here's what happens on a discovery call: We'll spend time talking about your business, website, and goals I'll ask about your experience with paid advertising. If you've never run ads before,