My Favorite Digital Marketing Training Courses & Certifications For Freelancers Who Want To Win More Clients And Charge Higher Prices In 2022
Hi marketing nerds,
Looking to "level up" your digital marketing freelance career this year? Consider getting a new certification!
Here's a list of my favorite digital marketing trainings and certifications for freelancers who want to 1) win more clients and 2) charge higher prices:
- Improve your career (all courses by Google)
- Start (or grow) a business
- Google Analytics
- Google Analytics for Beginners << everyone should do this
- Individual Qualification << everyone should do this, too
- GA4 training courses << get ready for the next big thing
- Advanced Google Analytics
- Google Analytics for Power Users
- Google Tag Manager Fundamentals certification
- Google My Business (now GBP) certification
- Google Ads certifications
- Search << everyone should do this, even if you don't run ads
- Shopping << if you want to run ads to eComm stores or work with Shopify sites
- Video << if you want to run YouTube ads
- Measurement << for advanced marketers who need to understand data
- Introduction to Google Data Studio
- Facebook Certified Digital Marketing Associate << this one costs $199
- MailerLite Fundamentals << I love this one because it isn't just an email course. Mailerlite offers landing pages, quizzes, surveys, and more! So their training is more comprehensive than your average "email course"
My favorite thing about this list is that most of these trainings are free. They won't cost you a dime. Just a little bit of study time and some nervous sweats during the exam (just me? oh...)
Go out and get certified! Don't forget to add your new skills to your LinkedIn.
Have a prosperous year.
Reuben D. Rock
P.S. - if you know of any digital marketing trainings or certifications that deserve to be on this list, please let me know in the comments. Especially free ones! I may add your suggestions to a future update of this post.
Here are a few suggestions I've gotten already:
- Clickminded mini-courses (for Clickminded SOP members only)
- BMM / Exact Campaign Structure by PPC Samurai