Reuben Rock's Blog | Google Ads Consultant in Seattle, WA

Happy Friday. If you're like me, you start the week with a plan. Then somewhere around 9:37am on Monday morning, your 1st fire of the week ignites. It's a quick one - you put it out in no time. That's when the next fire starts. But Monday afternoon rolls into Tuesday, and next thing you know - your plan for the week is out the window. That's the reality of client work! Things come up. Your clients pay you to be "on call" in many cases. They pay you to prioritize their needs. Sometimes your clients need more help. For me, that time is winter. I work with a lot of service biz owners (carpet cleaners, maids, rug cleaners). In the winter, some of these businesses are pretty slow. You might think, "then they don't need marketing in winter! Take a vacation." You'd be wrong. While these service biz owners don't tend to increase their ad budgets during the winter months, they do tend to start "tweaking things." The smart ones are fixing...

Good grief, it's nearly the end of January already! If you're anything like me, you are struggling to make real progress towards your goals. Sure, you've gotten "a lot done" this year. But it's mostly been client work. That doesn't truly move your business forward - it just keeps you happily spinning in place. I get it, things come up. Especially when you are freelancing. But for me... it's time to get down to business. It's time to build a better mousetrap . Of course, I'm not actually building mousetraps - and you probably aren't either. Here's what I mean: if you run a business that relies on finding new clients & signing them up for services... your website is a potentially powerful "mousetrap" for your business. Well the current mousetrap for my company SearchParty Marketing really sucks . My website gosearchparty.com was left to die in March 2021. I pulled the offers down, added a "waitlist" for any cleani...

While I can technically "work from anywhere" (digital nomad here!), I spend a lot of time in my home office. That's why my desk is so important to me. Over the years, I've tweaked my desk setup over and over again. I'm constantly in search of "the perfect desk" setup for a marketer who: Manages Google Ads & Facebook Ads all day Builds Wordpress website & landing pages Writes blog posts, video outlines, copy for landing pages, emails, & more Attends lots of Google Meets & Zoom calls Prefers pro quality audio (mic and speakers) at all times Makes YouTube videos (and watches too many YouTubers with absolutely gorgeous sets) I've tried big desks, little desks, short desks, tall desks... Same with lamps, keyboards, mice, and trackpads. Computers even! Desktops, laptops, and tablets. Speakers, webcams, monitors, oh my... Honestly, I need to stop shopping on Amazon. Jeff Bezos is rich enough . But 2022 is the year I finally get my shit toget...

Hi marketing nerds, Looking to "level up" your digital marketing freelance career this year? Consider getting a new certification! Here's a list of my favorite digital marketing trainings and certifications for freelancers who want to 1) win more clients and 2) charge higher prices: Improve your career (all courses by Google) Google Workspace Work From Anywhere Succeed in the Workplace Advance Your Career by Google Start (or grow) a business Advance Your Business by Google Google Analytics Google Analytics for Beginners  << everyone should do this Individual Qualification  << everyone should do this, too GA4 training courses << get ready for the next big thing Advanced Google Analytics Google Analytics for Power Users Google Tag Manager Fundamentals  certification Google My Business (now GBP) certification Google Ads certifications Search << everyone should do this, even if you don't run ads Display Shopping << if you want to run ads t...