Lost In Client Work... 02/18/2022
Happy Friday. If you're like me, you start the week with a plan. Then somewhere around 9:37am on Monday morning, your 1st fire of the week ignites. It's a quick one - you put it out in no time. That's when the next fire starts. But Monday afternoon rolls into Tuesday, and next thing you know - your plan for the week is out the window. That's the reality of client work! Things come up. Your clients pay you to be "on call" in many cases. They pay you to prioritize their needs. Sometimes your clients need more help. For me, that time is winter. I work with a lot of service biz owners (carpet cleaners, maids, rug cleaners). In the winter, some of these businesses are pretty slow. You might think, "then they don't need marketing in winter! Take a vacation." You'd be wrong. While these service biz owners don't tend to increase their ad budgets during the winter months, they do tend to start "tweaking things." The smart ones are fixing...