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Showing posts from April, 2022

If you don’t talk about it, it’s not real…

Something I’ve observed lately: If you don’t talk about it, it’s not real. What I mean is that people only know what you tell them… or what they hear, read, or watch about you. See, if you’re like most people, you don’t have any press following you around. Nobody is writing a blurb about your latest moves… business or personal. You’ve got to be your own press. You’ve got to spread your own rumors. Quick story… At a recent event in Las Vegas, I was struck by how little my mentor knew about the businesses I’ve run in the last 15 years. But it’s really not his fault - I’ve never told him about those businesses! He’s never seen the websites… He’s never read the copy… He never saw the offers at all. So to him… none of that existed! When I mentioned one of the websites at a cocktail party, he looked at me and said “I had no idea you did that!” Now - I DID NOT take offense to this. Naturally. My mentor (he’s my main mentor, but not necessarily my only one) is a towering figure in the marketin