If you don’t talk about it, it’s not real…

Something I’ve observed lately:

If you don’t talk about it, it’s not real.

What I mean is that people only know what you tell them… or what they hear, read, or watch about you.

See, if you’re like most people, you don’t have any press following you around.

Nobody is writing a blurb about your latest moves… business or personal.

You’ve got to be your own press.

You’ve got to spread your own rumors.

Quick story…

At a recent event in Las Vegas, I was struck by how little my mentor knew about the businesses I’ve run in the last 15 years.

But it’s really not his fault - I’ve never told him about those businesses!

He’s never seen the websites…

He’s never read the copy…

He never saw the offers at all.

So to him… none of that existed!

When I mentioned one of the websites at a cocktail party, he looked at me and said “I had no idea you did that!”

Now - I DID NOT take offense to this. Naturally.

My mentor (he’s my main mentor, but not necessarily my only one) is a towering figure in the marketing community.

His time is extremely limited. And I don’t like to waste it.

When I get a few minutes with him, I can’t flood him with every project and hair-brained biz idea I have going on…

I’ve gotta pick & choose what to tell him about.

So he knows quite a bit about my carpet cleaning biz story. He knows I worked for some big Fortune 500 companies, and that’s a nice feather in his cap.

(“Hey, I gave that kid his start in marketing!” << and he did).

But he knows very little about the eCommerce sites I used to run, the dozens of affiliates sites, the thousands of affiliates I recruited to promote my own products!

I’ve never told him about any of those things.

And this brings me back to my point:

If you don’t talk about it, it’s not real…

You have to be your own press.

If there is something you want the world to know about, you’ve gotta tell them.

If there is something you want your mentors, investors, customers, fans, or whomever to know about, you’ve gotta TELL THEM!

Hope that’s helpful for you to get started this week.

Best,

Reuben

PS - I find that quietly working alone is great for 2 things: getting shit done, then getting burnt out.

You’ve gotta take a break from the “scribe with a pen” lifestyle every once in a while. Go speak with your colleagues. See what they’re up to.

Marketing conferences are perfect for this…

Not sure what to talk about at the conference? Think about what you want your colleagues to know that you’re working on… 

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